The purpose of the present invention is to provide a water-in-oil type emulsion cosmetic, said water-in-oil type emulsion cosmetic ensuring a high emulsion stability, giving an excellent oil-free feel in use and being highly compatible with the skin even in the case of adding a volatile hydrocarbon oil component thereto. Provided is a water-in-oil type emulsion cosmetic, comprising: 20-30 mass% of oily components (A); a fatty acid ester (B) having an HLB of 5-10; a nonionic surfactant (C) having an HLB of 1-4; an organic denatured clay mineral (D); and water (E). The water-in-oil type emulsion cosmetic is characterized in that a volatile hydrocarbon oil amounts to at least 10 mass% of the oily components (A) and no silicone oil is contained therein.本發明之目的在於提供一種即便於添加有揮發性烴油分之情形時亦可確保乳化穩定性,且具有不油膩等優異之使用性,並且親膚性良好的油中水型乳化化妝品。本發明之油中水型乳化化妝品之特徵在於:含有(A) 20~30質量%之油分、(B) HLB=5~10之脂肪酸酯、(C) HLB=1~4之非離子性界面活性劑、(D)有機改質黏土礦物、及(E)水,揮發性烴油占上述(A)油分之10質量%以上,且不含聚矽氧油。