Systems, methods, and apparatus for neuro-robotic goal selection are disclosed. An example method to control a robot is described, including presenting a target object to a user, the target object corresponding to a goal to be effectuated by a robot, emphasizing a portion of the target object, identifying a first brain signal corresponding to a first mental response of the user to the emphasized portion, determining whether the first mental response corresponds to a selection of the emphasized portion by the user, and effectuating the robot with respect to the goal based on the emphasized portion.
