An electronic jigging device is used with a fishing rod, reel, line and lure, which device is user-programmable to provide a wide range of electronically-generated jigging functionality and to electronically detect the optimum moment to signal electronic release of the fishing rod so as to set a hook that is used within or near the lure. The device, system and method of the present invention allows for user-programmable specific jigging and hook-setting options.
