A system, method and apparatus are provided for a fishing lure made with sugar. The system includes a mixing vat, a mixing mechanism, a mold, and a pump. The vat contains a mixture that includes resin, plasticizer, stabilizer, oil, and sugar. The mixing mechanism mixes the mixture in the vat. The mold forms a fishing lure of a desired shape. The pump pumps the mixture from the vat into the mold.