Flexible packaging with an integrated component for controlled dispensing of a flexible elongate tubular product, such as a catheter, retained within the packaging. The dispensing control device is disposed at one end of the packaging and includes a housing and a locking member. The housing member is attached to one end of the packaging and provides a linear exit passageway through the packaging. The locking member is hingedly attached to the housing within the product retention chamber, and has an orifice that extends through the locking member. The locking member is pivotable relative to the housing as between a first dispensing position wherein the central axis of the orifice is aligned with the central axis of the passageway, and a second locked position wherein the central axis of the orifice is misaligned with the central axis of the pathway through the housing.
