The invention relates to a hand-held iontophoretic device for cosmetic treatment, comprising a hand-held device housing (1) having a treatment head with a treatment head surface (10), an electrode system for applying an electrical iontophoretic current, when said electrode system is in contact with the skin of a human or animal body, being provided on the treatment head surface (10). According to the invention, the electrode system is formed as a plurality of electrically conductive polymer bristles (11) provided in the treatment head surface (10).