Topically applicable, stable, transparent self-tanning aqueous gels, suited for artificially tanning and/or browning human skin, contain at least one self-tanning agent and at least one water-soluble or water-dispersible, crosslinked or non-crosslinked (co)polymerizate of at least the acrylamido-2-methylpropanesulfonic acid (AMPS) monomer, or partially or totally neutralized form thereof, formulated into a topically applicable, cosmetically acceptable support therefor.