Post for viticulture and fruit growing, made from a metal sheet (1) which is folded longitudinally to form an open or closed profile, in which a series of cutouts in an inverted U shape (2) is defined, which define an intermediate tab (3) which includes an inwardly curved intermediate section (4) which defines a clip or a retention element for the wires or supports arranged between the posts, having envisaged that the profile which said sheet (1) finally takes has longitudinal folds in correspondence with the free extensions of the U-shaped hollows (2) such that said hollows configure throats with dimensions suitable for receiving the wires or supports to be fastened by means of tabs (3), the tabs (3) remaining flush with the main body of the post.
