Disclosed is an emulsified cosmetic which is not sticky, has a long-lasting moisturizing effect, and can realize an excellent shiny sensation after application. Specifically disclosed is an emulsified cosmetic characterized by comprising (A) 0.1 to 15% by mass of a plate-like powder, (B) 0.1 to 30% by mass of an oil having an IOB value of 0.1 to 0.5, (C) 0.01 to 5% by mass of a pulverized agar gel, and (D) 1 to 20% by mass of a moisturizing agent. The plate-like powder preferably has an average particle diameter of 1 to 20 µm. The pulverized agar gel is one obtained by dissolving agar in water or an aqueous solvent, then allowing the agar solution to cool and solidify to form a gel, and pulverizing the gel.
