(A) 10% to 30% by weight of an anionic surfactant, (B) 0.01% to 0.2% by weight of a water-swellable clay mineral, and (C) a detergent containing a cationic surfactant It is a composition. A mode in which the mass ratio [(C) / (B)] of the content of the cationic surfactant of the component (C) and the content of the water-swellable clay mineral of the component (B) is 5 to 50 (D) An embodiment containing a water-insoluble functional component other than the component (B) is preferable.（Ａ)アニオン性界面活性剤１０質量％～３０質量％、（Ｂ）水膨潤性粘土鉱物０．０１質量％～０．２質量％、及び（Ｃ）カチオン性界面活性剤を含有する洗浄剤組成物である。前記（Ｃ）成分のカチオン性界面活性剤の含有量と、前記（Ｂ）成分の水膨潤性粘土鉱物の含有量との質量比〔（Ｃ）／（Ｂ）〕が５～５０である態様、（Ｄ）前記（Ｂ）成分以外の水不溶性機能成分を含有する態様、などが好ましい。
