An animal feeding system for slowing the eating process of an animal, e.g., a dog, and simultaneously entertains the animal. The animal feeding system includes a floor, retaining walls, and obstacles which form a food maze. The obstacles may vary, for example, in shape (e.g., as letters, words, geometric shapes, etc.), form (e.g., rigid structure, flexible fingers, etc.), size, height, etc. In addition, the obstacles may include structures to further slow an animals eating, such as tunnels, slides, ramps, etc. The animal feeding system may be fabricated of any appropriate material, including, but not limited to, silicone rubber, natural rubber, metal, and ceramic.