Various embodiments described herein generally relate to a wearable device collecting data from one or more sensors related to the activity of a person and the wearable device communicating the physiological data sensed or information that corresponds to the physiological data sensed to a recommendation network. In certain instances the recommendation network may analyze the physiological data or information that corresponds to the physiological data when composing messages. The messages composed by the recommendation network may include information that is skewed, biased, or otherwise altered from actual data sensed at a wearable device.
