The diving lip projects from the front of a fishing lure that has a longitudinal axis and a fishing line connecting loop. The diving lip has rear, intermediate and front sections. Each of the sections has an upper surface. The fishing line connecting loop is positioned between the rear and intermediate upper surfaces. The rear upper surface extends at a downwardly inclined angle α relative to a plane that is approximately parallel to the longitudinal axis of the lure. The intermediate upper surface extends at a downwardly inclined angle β relative to another plane that is approximately parallel to the lures longitudinal axis. The angle β is larger than angle α. The front section extends approximately parallel to the lures longitudinal axis.
