An ultrasonic diagnostic apparatus has an ultrasonic probe, a control unit, a basic image generating unit, a differential image generating unit, and a composite image generating unit. The control unit controls the ultrasonic probe so as to sequentially perform, every scanning line of scanning lines in a scanning region, a transmitting and receiving under a first transmitting/receiving condition, a second transmitting/receiving condition, and a third transmitting/receiving condition. The basic image generating unit generates a first image based on the first transmitting/receiving condition, a second image based on the second transmitting/receiving condition, and a third image based on the third transmitting/receiving condition. The differential image generating unit performs a differential processing based on the first image and the second image to generate a differential image. The composite image generating unit performs a composite processing based on the differential image and the third image to generate a composite image.
