A thermal pack including: a pouch containing a thermal source; and a bendable and deformable support one of attached to or disposed within the pouch, the support being configured such that the pouch is deformed into a shape matching a contour of a body part and the pouch is maintained in the shape while applied to the body part by the support. The support can include one or more deformable elongated members extending in at least one direction of the pouch.