An ultrasound diagnostic apparatus includes: an ultrasound probe; region-of-interest setting means for setting the depth position of a region of interest in a subject; reflection point setting means for setting a plurality of points in a region, which is deeper than the depth position of the region of interest, as reflection points of ultrasound waves transmitted from the ultrasound probe; and sound speed value deriving means for deriving a sound speed value in a region between each of the plurality of reflection points and the ultrasound probe, for each of the plurality of reflection points, based on a reception signal generated when the ultrasound probe receives an ultrasound wave reflected at each of the plurality of reflection points.