PROBLEM TO BE SOLVED: To provide a feeding behavior promoting device capable of allowing a chicken to learn feeding behavior at an early stage without requiring a large human cost. SOLUTION: The feeding behavior promoting apparatus 100 is connected to one end of the arm 10 which is, for example, a rod-shaped body having a rectangular cross section, and is larger than the size of the connecting surface of the arm 10 (the size of the tip surface). A head 15 formed so as to have a portion having a relatively large cross-sectional size at a predetermined location, a drive unit M that swings the arm 10 so that the head 15 moves up or down with respect to the horizontal direction, and It has the control part 50 which controls the rockingmovement operationmovement which the bait behavior promotion apparatus 100 performs. [Selection diagram] Figure 1【課題】大きな人的コストを要せずに雛鶏に対して摂餌行動を早期に学習させることができる摂餌行動促進装置を提供する。【解決手段】摂餌行動促進装置１００は、例えば断面が矩形形状をした棒状体であるアーム１０、このアーム１０の一端に接続され、アーム１０の接続面のサイズ（突端表面のサイズ）よりも所定箇所の断面サイズが相対的に大きい断面となる部位を有するように形成されるヘッド１５、ヘッド１５が水平方向を基準にして上昇又は下降するようにアーム１０を揺動させる駆動部Ｍ、摂餌行動促進装置１００が行う揺動動作を制御する制御部５０を有する。【選択図】図１
