The purpose of the present invention is to provide a method for producing color characteristic-controlled oxide particles, and color characteristic-controlled oxide particles. More specifically, the present provides a method for producing oxide particles, characterized in that the color characteristics of the oxide particles are controlled by controlling the proportion of M-OH bonds, which are bonds between hyroxyl groups (OH) and single elements (M) or a plurality of different elements (M) other than oxygen or hydrogen, included in oxide particles selected from metal oxide particles and semi-metal oxide particles. The present invention makes it possible to provide oxide metal particles in which any of reflectance, transmittance, molar extinction coefficient, hue and chroma is controlled by controlling the proportion of M-OH bonds included in metal oxide particles or semi-metal oxide particles.
