A baler (14) includes a body (622), and a wrap system (624) that is attached to the body (622). The wrap system (624) is operable to support a roll (626) of wrap material (628) in an installed position. A cover (630) is attached to the body (622), and is moveable between an open position and a closed position. When in open position, the cover (630) provides access to the wrap system (624) from an exterior location. When in the closed position, the cover (630) encloses the wrap system (624) from the exterior location. The baler (14) includes a lift system (634A, 634B) attached to one of the body (622) and the cover (630). The lift system (634A, 634B) is concealed between the body (622) and the cover (630) when the cover (630) is disposed in the closed position. The lift system (634A, 634B) is positioned below the cover (630) when the cover (630) is disposed in the open position. The lift system (634A, 634B) raises the roll (626) of wrap material (628) into the installed position.