Embodiments of a computer implemented method for controlling media content in an environment of a consumer are described, the embodiments having at least one media device for media consumption by the consumer, the method comprising at least one processor configured to provide media content to the media device for consumption by the consumer receive, from at least one sensor sensed body data of the at least one consumer indicating a state of the consumer and control the environment or physical state of the consumer in dependence on the sensed body data to modify the indicated state.
