Systems and methods for predicting a users learning level or an Area Of Concern (“AOC”). The methods comprise: presenting multimedia content to a user of a computing device collecting, by at least one learning level indicator device, observed sense data specifying the users behavior while the user views the multimedia content analyzing the observed sense data to determine a plurality of metric values for each of a plurality of word categories, a plurality of graphical element categories and/or a plurality of concept categories and using the metric values for predicting the learning level or AOC based on results of the comparing.