According to one embodiment, an ultrasonic diagnosis apparatus includes a display unit (14) to display an ultrasonic image, a comparison unit (36) to compare the signal / echo intensity of a cardiac chamber portion of an ultrasonic image with the signal / echo intensity of a myocardial portion of the image, and an indication generating unit (39) to generate a specific indication at a time point when the signal / echo intensity of the cardiac chamber portion changes from a higher value to a lower value than the signal / echo intensity of the myocardial portion or at another time point with reference to the time point.