An electronic cigarette capable of temperature control and a temperature control method therefor, the electronic cigarette comprises a casing (10), a liquid storage device (101) within the casing (10), an atomizing assembly, a power supply (102), and a circuit control board (103) having a smoking switch SW, the atomizing assembly comprises a heating unit and leads thereof made from thermo-sensitive material whose resistance varies along with the temperature in certain proportion, the circuit control board (103) comprises a power supply managing module (104) which determines temperature of the heating unit and leads thereof by continuously detecting their resistance when the smoking switch SW on, and sends corresponding control signal to make the heating unit and leads thereof connect to/disconnect from the power supply (102) to achieve temperature control, pernicious gas and burnt matter produced by heating unit dry-burn caused by lack of e-liquid threatening users' health is prevented.