A customizable fishing lure having an inner shell and an outer shell. The inner shell includes a first section removably securable to a second section, and defines an interior volume in which beads, weights, or other objects can be positioned. The interior volume of the inner shell includes one or more compartments for storing the beads and weights so as to adjust the distribution of weight within the inner shell. In some embodiments, the inner shell further includes hooks or a bill thereon. The outer shell includes a first section removably securable to a second section, wherein the outer shell includes a decorative appearance resembling a fish or bait. The outer shell encloses the inner shell therein and may be removably secured to the inner shell.
