The invention relates to a method for increasing the skin or wound compatibility of a hygiene or wound care product, which has a cellulose nonwoven fabric and which is present in the form of a web, or of a precursor product of said hygiene or wound care product. The product is stretched and deviated in at least one direction in such manner that the cohesion of fibers or flakes of the cellulose nonwoven fabric is weakened, reduced, disrupted, or broken down at least in some sections.