A pet toy launching system for use with mobile devices includes a ball launcher, a dog-wearable sensing apparatus, a ball or other projectile, a mobile device, and one or more sensors. Each of the ball launcher, the dog-wearable sensing apparatus, and the ball or other projectile includes a transmitter. Each sensor is disposed in, and is electrically connected to the transmitter in, one of the ball launcher, the dog-wearable sensing apparatus, and/or the ball. The mobile device communicates with at least one of the ball launcher, the dog-wearable sensing apparatus, and/or the ball. The application software program presents a user interface, to a user, such that a game may be carried out, via the application software program, when the dog-wearable sensing apparatus is worn by a dog and the ball launcher is utilized to launch the ball or other projectile for the dog to retrieve.