A support (1) for a product having a spiral shape, the latter being intended to be burned for release into the air of perfumed or insecticide substances, comprising: a main body (2); an anchoring element (3) borne by the main body (2) so as to anchor, when the support (1) is in use, a product having a spiral shape intended to be burned for release into the air of perfumed or insecticide substances; in which the main body (2) has a spiral shape (S) and is vertically orientated when the support (1) is in use; in which the main body (2) is dimensioned such that when the support (1) is in use and the product having a spiral shape intended to be burned is anchored to the anchoring element (3), the orthogonal projection on a vertical plane of the profile of the main body (2) forms a first figure which encloses a second figure which is obtained by the orthogonal projection on a vertical plane of the profile of the product intended to be burned.