A method of manufacturing a dog toy, the dog toy including a rope, at least a segment of which is non-linear and a thermoplastic rubber coating surrounding some but not all of the rope. The dog toy is characterized as having exposed rope and rope covered by the thermoplastic rubber along its length such that a dog using the dog toy has access to the rope for chewing but the rope is resistant to degradation due to the thermoplastic rubber coating. The method includes bending the rope for a sufficient period of time such that the rope maintains its non-linear configuration, thereupon the rope is applied together with a pre-molded thermoplastic round core to a mold and the thermoplastic rubber is bonded to the rope to create the shape of the toy and to surround some, but not all of the rope with the thermoplastic rubber coating.
