#$%^&*AU2017204428A120180118.pdf#####8 FISHING LURE ABSTRACT In a first aspect there is disclosed a fishing lure (10). The fishing lure (10) comprises a lure body (12) for operative attachment to a fishing line. The fishing lure (10) further comprises a lip formation (14) operatively associated with the lure body (12) and adapted to be moved between and secured respectively in a first lip orientation (16) and a second lip orientation (18).1/1 FG 6R 10 124 Io -i - 21 1 332 FIGURE 1 FIGURE 2