The present invention relates to an information provider system (10) comprising a sheet material comprises printed visual information (12) of a product; at least one NFC-tag (14) arranged to said material and wherein said at least one NFC-tag (14) is arranged with a chip (20) containing specific information related to said product and an antenna (22); at least one switch (16) operably connectable to said NFC-tag (14); such that when said switch is connected to said NFC-tag (14), an NFC-enabled smart device (24) arranged adjacent said NFC-tag (14) is activated, whereby said smart device (24) provides further information to a user regarding the specific information of the NFC-tag (14).