The present invention belongs to the field of mobile phones. Provided are a method for pushing ownership information according to a gesture photography technique, and a mobile phone. The method comprises: recording a pre-set user gesture and a matching relationship between the user gesture and a photographing instruction; reading a gesture input by a user; determining whether the gesture input by the user is consistent with the pre-set user gesture; if not, remaining unchanged; and if so, lighting a lamp to notify the user of successful reading, and photographing within a specific time, and at the same time, pushing patent information to the user. In the invention, by means of a built-in gesture recognition module of a mobile phone, the mobile phone can recognize a specific photographing gesture during the self-photographing of a user, and automatic photographing can be achieved without the need for the user to click the screen of the mobile phone, thereby liberating both hands of the user, improving the degr