Provided is an insect pest control product capable of effectively controlling flying insect pests. An insect pest control product comprising a thermal vaporization/diffusion absorbent wick for vaporizing and diffusing a water-based insecticidal composition containing a pyrethroid insecticidal component having a vapor pressure of 2×10−；4 to 1×10−；2 mmHg at 30° C., a glycol ether compound and/or glycol compound having a boiling point of 150-300° C., and water, wherein a concentration of the pyrethroid insecticidal component in diffused vapor particles one hour after the start of vaporization and diffusion is 1.5-18 times as high as a concentration of the pyrethroid insecticidal component in diffused vapor particles immediately after the start of vaporization and diffusion.
