Provided is an ultrasound diagnosis apparatus including: a display configured to display a first ultrasound image showing an object； a user input device configured to receive a user input for selecting first and second depths in the first ultrasound image and setting different three-dimensional (3D) rendering properties with respect to the first and second depths； and a controller configured to generate a second ultrasound image showing a 3D volume of the object based on the set 3D rendering properties, wherein the display is further configured to display the generated second ultrasound image. In particular, opacity values, a color, a shape of an ROI or a degree of focus may be set by the user according to a depth.
