A computer system using big data techniques including a Web site and/or a cloud array of computers configured to have a connection to a smartphone or other mobile computer device and use the device and connection to control a configuration of bladders, compartments, chambers and internal sipes located in both left and right footwear soles or removable inner sole inserts. The computer system can also use the device and connection to transmit data to the computer system for storage and/or shared or independent processing and/or analysis using big data techniques, process data from sensors located in both the right and left soles or removable sole inserts of the device user, in the device, and in, on, or near a center of gravity of the device user and a head of the device user, and use the processed data to alter a configuration of the bladders, compartments, chambers and internal sipes.