PROBLEM TO BE SOLVED: To provide a vehicular seat including a vibration generation unit, and being able to stably support an upper body of an occupant.SOLUTION: A vehicular seat (a vehicular seat S) including a seat cushion S1 and a seat back S2 includes: a seat back frame constituting a frame of the seat back S2 connection wires bridged over the seat back frame a plate-like pressure reception member 40 connected to the seat back frame through the connection wires, and supporting a load from an occupant and a vibration generation unit 6 attached to the pressure reception member 40, and imparting vibration to the occupant. The pressure reception member 40 has: a pressure reception part 41 facing an upper body back part of the occupant and support parts 42 extending outward in the right-and-left direction from both right and left end parts of the pressure reception part 41, and formed elastically deformably back and forth. The vibration generation unit 6 is disposed in a position avoiding the tips of the support parts 42.
