An electrical stimulation apparatus and an electrical stimulation method are provided. The electrical stimulation apparatus may include an electrode unit, a measurement unit and a stimulation unit. The electrode unit is used for contacting a tissue of interest (target tissue). The measurement unit is coupled to the electrode unit. The measurement unit measure a tissue characteristic of the target tissue. The stimulation unit is coupled to the measurement unit and the electrode unit. The stimulation unit stimulates the target tissue through the electrode unit by using an electrical stimulation signal, and the stimulation unit determines an amount of charge of the electrical stimulation signal according to the tissue characteristic measured by the measurement unit.