Carl D. Marci;Brian Levine;Ravi Kanth V Kothuri;Caleb J. Siefert
发明人:
Carl D. Marci,Brian Levine,Ravi Kanth V Kothuri,Caleb J. Siefert
申请号：
US12749376
公开号：
US09514436B2
申请日:
2010.03.29
申请国别(地区):
US
年份:
2016
代理人:
摘要：
The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.
