The present invention provides a hot melt adhesives for absorbent articles, such as sanitary napkins. The hot melt adhesives comprises (A) a thermally reversible block copolymer that comprises a polymer of a vinyl aromatic hydrocarbon and a conjugate diene compound, and (B) a-methylstyrene resin wherein the residual modulus of elasticity G at 50°C and 10 Rad/s of the adhesive is from 8.0 x 103 Pa to 5.0 x 104 Pa. The hot melt adhesives have superior peel strength, do not leave adhesive residue on clothing, and have excellent coatability, which enhances production efficiency of the absorbent articles.
