PROBLEM TO BE SOLVED: To provide an ultrasonic diagnostic apparatus and the like that can generate and display information relating to time (duration) during which a contrast medium is present in each area of an ultrasonic scanning slice.SOLUTION: Ultrasonic data associated with a scan area is acquired for each phase in an analysis period by transmitting ultrasonic waves to the scan area throughout the analysis period, the scan area being a two-dimensional area or a three-dimensional area including a predetermined region of an object to which a contrast medium is administered, and by receiving reflected waves from the scan area. A luminance time curve associated with at least one analysis area included in the scan area is generated by using the ultrasonic data for each phase in the analysis period, and the stagnant time of the contrast medium associated with the at least one analysis area is analyzed based on the generated luminance time curve. A stagnant time image, in which different hues are assigned to the at least one analysis area in accordance with the stagnant times, is generated and displayed for each phase in the analysis period.COPYRIGHT: (C)2012,JPO&INPIT