The invention relates to a self-tanning composition comprising 1 to 30% w/w of a skin tanning agent 0.5 to 15% wlw of a skin moisturising complex 0.1 to 6% w/w of one or more stabilising agents 0 to 10% wlw of one or more cosmetic oils and water. In a preferred embodiment dihydroxyacetone (DHA) is the skin tanning agent, the moisturizing complex comprises glycerine and pentylene glycol, the stabilising agent is xanthan gum and the cosmetic oil is dimethicone. Preferably the self-tanning composition is impregnated into a non-woven fabric with a density of 10-70 g/m2 and a thickness of 100 µm to 5 mm and which has been provided in an oval shaped mask with pre-cut holes for eyes and mouth and a pre-cut flap for the nose. The mask may be provided with a polypropylene backing sheet and may be sold in a sachet or pouch. The mask may be applied to the face of a user for up to 30 minutes but preferably up to 15 minutes.
