PROBLEM TO BE SOLVED: To provide a health promotion tool capable of applying an effective stimulus by a simple configuration.SOLUTION: A health promotion tool 1 includes a cloth sheet 10 with flexibility, which has an adhesive layer provided on a back surface. The cloth sheet 10 comprises a slender rectangular opening 11, an outer peripheral part 12 that surrounds the opening 11 and that is stuck on a users skin surface, and a tongue piece part 13 that is connected to the outer peripheral part 12 and elongated into the opening 11 to be stuck on his/her skin surface exposed in the opening 11.