In this skin conduction measuring apparatus, bipolar pulse currents generated by current generator sections 11a to 11i are applied to plural measurement points of a skin 30 of a subject through nonpolarizable electrodes 3a to 3i. The conducted currents and voltages generated by the conduction are measured by a measuring section 6. A feature quantity that characterizes current conductivity at each of the measurement points is extracted by a feature quantity extracting section 7 and then the result is displayed by a display section 8. An index extracted in the feature quantity extracting section 7 is calculated based on electrical equivalent circuit parameters Rp, Cp, and Rs of the skin 30. Quantitative measurement results with sufficient reliability and reproducibility can be obtained.