A dispensing device, a storage device and a method for dispensing a formulation as a spray using a gas stream. Doses of the formulation are contained in storage members, which comprise individual atomizing device. The storage members are received in cavities, which are sealed by a common outlet seal. The outlet seal is peeled individually for each cavity to open the respective storage member and its atomizing device before the respective dose is dispensed by a gas stream flowing through the storage member.