The present invention provides a method for producing a powder containing zirconia particles and a fluorescent agent that enables easy production of a zirconia sintered body having both high translucency and high strength despite containing a fluorescent agent. The present invention relates to a method for producing a zirconia particle- and fluorescent agent-containing powder, comprising: a mixing step of mixing a zirconia particle-containing slurry and a liquid-state fluorescent agent； and a drying step of drying the slurry containing the zirconia particles and the fluorescent agent. Preferably, the fluorescent agent comprises a metallic element, and the powder comprises the fluorescent agent in an amount of 0.001 to 1 mass% in terms of an oxide of the metallic element relative to a mass of zirconia. Preferably, the zirconia particles have an average primary particle diameter of 30 nm or less. Preferably, the zirconia particles comprises 2.0 to 9.0 mol% yttria.
