Provided is an ultrasound diagnosis apparatus including: a controller configured to recognize an object included in an ultrasound image and search at least one piece of texture information corresponding to the recognized object； a display configured to display the ultrasound image and the searched at least one piece of texture information； a user interface configured to receive an input for selecting one piece of texture information from among the searched at least one piece of texture information； and an image processor configured to perform texture mapping of the selected piece of texture information onto at least one region in the ultrasound image of the object.
