The present invention provides an electrical fishing reel for easily controlling a motor. The electrical fishing reel (1) comprises: a reel body (12), a flexible substrate (51), and a first circuit board (61). The flexible substrate (51) is disposed on the reel body (12) for detecting the contact position of an indicator while the indicator is contacted with the reel body (12). The first circuit board (61) is disposed on the reel body (12) and connected with the flexible substrate (51). The first circuit board (61) may output the first control signal for controlling a motor (16) according to the contact position with the indicator.