Methods, apparatus, systems and articles of manufacture (e.g., physical storage media, such as storage devices and/or storage disks) to implement selective suppression of audio emitted from an audio source are disclosed. Example methods disclosed herein for audio suppression include sending, at a first time, reference audio data in a wireless format to a user device, the reference audio data corresponding to a first audio signal to be emitted by an audio source at a second time later than the first time. Such example methods can also include emitting the first audio signal from a speaker associated with the audio source at the second time.