A pneumatic inflation device disposed within the sole of a shoe and comprising a pump with integral air release valve and which is entirely within the sole, a pump actuator which is entirely within the sole when not in use, and an inflatable bladder which is entirely within the sole and is operatively connected to the pump. Such a device can include a mechanism to lock the pump actuator within the sole such that the mechanisms cap is flush with the outer wall of the sole and finger-operable to allow the shoe-wearer to easily operate the inflation device and release air therefrom.