A method of measuring propagation of a shear wave by using an ultrasound transducer includes generating a shear wave inside the object, setting a region of interest (ROI) on which propagation of the shear wave is to be observed, and determining a position of a second focus on which ultrasound signals are to be directed to obtain information about the ROI, irradiating the ultrasound signals toward the second focus, and receiving echo signals reflected from the ROI.