An information processing apparatus includes an acquisition unit, an association unit, and a guide unit. The acquisition unit acquires biological information of a user. The association unit associates the acquired biological information with a specific state of the user. The guide unit guides the user to the specific state. A reference to be used for association with the specific state by the association unit is calibrated by using the biological information, the biological information being acquired from the user who is guided to the specific state by the guide unit.
